Born in 1989, the web is now an adult but our management practices seem stuck in a youthful time warp best known by the <blink> tag and “Site Best Viewed With” alerts.
It seems like everyone in the organization believes they know what makes a website “work” despite having no design training. Managers insist that “their” pages look or act in ways directly contrary to the rest of the website. Or the web.
What are the unique characteristics of the web that make managing design a challenge? How can we empower stakeholders while also creating a seamless user experience? And how would an iterative, collaborative design process facilitate a responsive web, one where sites work well on phones, tablets and desktops?