If you want more people to read your online stuff (who doesn’t?), you’ve got a needle in the haystack problem. Good headlines can turn that needle into a golden goose, bringing traffic in the short- and long-term. Here’s how to write great headlines that won’t make your readers feel like you’re all sizzle, no steak.* […]
Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it’s not in the functional spec, it’s not going to happen. Here’s a tale from Microsoft. I needed to install Microsoft Remote Desktop, so that was the […]
My other half is job looking, so I’ve been helping out. Somehow (LinkedIn?) I found IvyExec. I completed the registration process: But what did I see after I clicked “activate your free trial”?
I was added to a Breitbart Report mailing list today (without opting in). The announcement mail assured me that I would be the beneficiary of Breitbart’s “timely news and other information, independent of media bias” and that I was receiving the mail based on my “past interest” which was reflected by my having commented on […]
This is a fabulous 3-minute commercial (it feels like a movie trailer) for TC Bank, based, it says, on a true story. The videography and editing are so good that subtitles really aren’t needed. (They do add some context.) If you had a video with 2M+ views, wouldn’t you provide a link to a page […]
I didn’t think he would! Earlier this week, Stephen Colbert took aim at Rupert Murdoch’s “The Daily” (an iPad app) and the Huffington Post-AOL deal. In the riff, he said that the HuffPo was “famous for its extensive, comprehensive coverage of things other people produce and put on the Internet” and announced that he was […]