How do you make headlines click friendly (and avoid link bait)?

If you want more people to read your online stuff (who doesn’t?), you’ve got a needle in the haystack problem. Good headlines can turn that needle into a golden goose, bringing traffic in the short- and long-term. Here’s how to write great headlines that won’t make your readers feel like you’re all sizzle, no steak.* […]

Five Clicks To Get To A Download Is At Least Four Too Many

Listen up, marketing folks. Tell your developers you need bookmarkable URLs so that when a customer clicks on a link, she can go straight to the product. If it’s not in the functional spec, it’s not going to happen. Here’s a tale from Microsoft. I needed to install Microsoft Remote Desktop, so that was the […]

Dear Marketing Folks: Leaving A Blog Comment Does Not Mean I Want Your Email

I was added to a Breitbart Report mailing list today (without opting in). The announcement mail assured me that I would be the beneficiary of Breitbart’s “timely news and other information, independent of media bias” and that I was receiving the mail based on my “past interest” which was reflected by my having commented on […]

Where’s The Background? Ogilvy Taiwan’s “Dream Rangers”

This is a fabulous 3-minute commercial (it feels like a movie trailer) for TC Bank, based, it says, on a true story. The videography and editing are so good that subtitles really aren’t needed. (They do add some context.) If you had a video with 2M+ views, wouldn’t you provide a link to a page […]

Stephen Colbert Really DID This?

I didn’t think he would! Earlier this week, Stephen Colbert took aim at Rupert Murdoch’s “The Daily” (an iPad app) and the Huffington Post-AOL deal. In the riff, he said that the HuffPo was “famous for its extensive, comprehensive coverage of things other people produce and put on the Internet” and announced that he was […]