Frye Museum promo

Seattle museum crowdsources upcoming exhibition

In the spirit of the “citizen curator” celebrated at the Frye in recent exhibitions includingThe Seattle Project (2010), Beloved (2012), Mw [Moment Magnitude] (2012), and 36 Chambers (2013), we’re disrupting museum practice and turning the Frye over to you. There are 232 paintings in the Frye’s Founding Collection. Their crowdsourced curation is taking place now on Facebook, Instagram, Pintrest and Tumblr as well as at the Frye website. The voting to […]

Upworthy Screen Capture

Upworthy headlines and copycats: just say no. Please.

Upworthy has infected traditional media. In January, the New Yorker explained: The Six Things That Make Stories Go Viral Will Amaze, and Maybe Infuriate, You: Positivity and arousal go a long way toward explaining the success of Web sites like Upworthy, which started in 2012 and is known for using headlines designed to make you laugh, […]

Apple Christmas 2013 Ad

Apple’s 2013 Christmas ad: a story with a twist

Apple’s holiday ad via @gruber : https://t.co/ke7SqHKv9J #nicelyDone #promoForVideoRotateTools — Kathy E Gill (@kegill) December 17, 2013   I almost added #kleenex to that tweet. I probably should have. Without revealing the plot twist in the 90-second clip, I’ll simply say that I thought it was an effective reframing that makes the title, “Misunderstood,” resonate.

WestJet

Christmas cheer, Canadian (marketing) style

Canadian budget airline WestJet took the concept of Random Acts of Kindness to a new high this week. After setting up a Santa-cam in two Canadian airports, WestJet surprised 250 travellers with their requests when they landed in Calgary a few hours later. The dreaded baggage carousel was, instead, a pipeline from Santa, delivering wrapped packages down […]