How can businesses tap into the collective wisdom of the crowd? Don Tapscott and Anthony Williams explored mass collaboration in Wikinomics as well as Macrowikinomics. Josh Bernoff and Charlene Li focused on how digital social technologies facilitate consumer-corporate collaboration in their book, Groundswell: Winning in World Transformed by Social Technologies.
A undated research paper (2011?) from Carnegie Mellon [1] analyzes participation at IdeaStorm.com (@IdeaStorm), launched by Dell in 2007 as a way to tap suggestions (“idea generation”) from its customers.