LinkedIn Invitation

Dear LinkedIn: UI help desperately needed

Don’t ever get behind on your LinkedIn connection requests — erh, invitations — because the interface will rudely shove you away, screaming. (You’ll be screaming. Not your computer.) And it would take only a teeny tiny change to reduce a significant portion of the friction. The scenario You’ve received an invitation to connect from someone […]

Netflix logo

Dear Netflix: please make your UI easier to use

Netflix is now available in 41 countries and its subscriber base grew by approximately one-third from third quarter 2012 to third quarter 2013. It has demonstrated creative chops with House of Cards (first Emmy for an online-only TV show) and Orange is the New Black (highly acclaimed). But to add new customers — and retain its […]