Tips for designing a campaign door hanger
Sep19

Tips for designing a campaign door hanger

I’ve spent so much of my life the past 20 years doing digital stuff that I’ve neglected print. And now I’m tasked with designing a door hanger! Here’s everything you need to know about designing a door hanger. Let someone else learn from my research! Decisions, decisions Size: there is no “standard” size for door hangers. Dimensions seem to vary by printing company, so check with your printer before...

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Usability toolkit: visualize clicks with Crazy Egg
Jul29

Usability toolkit: visualize clicks with Crazy Egg

I’m in love with Crazy Egg! Do you know where people are clicking on your pages? If you’re using Crazy Egg, then you do. This very affordable service starts at $9/month with a 30-day free trial. The heatmap may be the heart of the service, but I find the confetti breakdown (distinguish between clicks by referral source, search term, browser and other variables) more useful. CrazyEgg also offers scroll maps as well as...

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HTML 101: headings are not about “sizes”
Feb21

HTML 101: headings are not about “sizes”

I was poking around CodeAcademy this afternoon, trying to decide if I want to use the HTML/CSS modules with my classes. It’s been almost 20 years since I started teaching HTML. So it really sets my teeth on edge to read this:   As the W3C explains, the h1, h2, h3, h4, h5, and h6 elements “have a rank given by the number in their name. The h1 element is said to have the highest rank, the h6 element has the lowest rank,...

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Invisible scroll bars lead to search results that seem MIA
Feb09

Invisible scroll bars lead to search results that seem MIA

Designers should present search results in a place and manner where the searcher can see them without needing to adjust her browser. In other words, after I click “search” one of two things needs to happen: The click launches a new page and the search results are at the top, the first thing I see OR The search results appear directly below the search field or button and are immediately viewable and obvious. For the moment,...

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Dear LinkedIn: UI help desperately needed
Nov16

Dear LinkedIn: UI help desperately needed

Don’t ever get behind on your LinkedIn connection requests — erh, invitations — because the interface will rudely shove you away, screaming. (You’ll be screaming. Not your computer.) And it would take only a teeny tiny change to reduce a significant portion of the friction. The scenario You’ve received an invitation to connect from someone who seems only vaguely familiar. When you mouseover the...

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