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Tips for designing a campaign door hanger

I’ve spent so much of my life the past 20 years doing digital stuff that I’ve neglected print. And now I’m tasked with designing a door hanger!

Here’s everything you need to know about designing a door hanger. Let someone else learn from my research!

Decisions, decisions

  • Size: there is no “standard” size for door hangers. Dimensions seem to vary by printing company, so check with your printer before designing. That said, “common” sizes are approximately 4×8.5 and 4×11. Here are some templates:
  • Slot/cutout: nor does there appear to be a standard placement for the cutout (the hole) or the slot (the cut that makes it possible to hang the card on a door handle).
    door hanger

    Door hanger cut out with slot at 11 o’clock; the one most likely to easily fall off.

    Door hanger

    Door hanger cut out with slot at 11 o’clock is slightly more stable.

    sample cut out for door hanger

    Door hanger cut out with slot at 3 o’clock (or 9 o’clock if flipped). More difficult to put on a door, perhaps, but less like to fall off.

    sample cut out for door hanger

    Door hanger cut out with slot at 7 o’clock (or 4 o’clock if flipped). Least likely to fall off.

Inspiring examples

Exhibit A

:
A non-traditional slot that angles towards 7 o’clock with a design that incorporates the sweep of the handle.

doorhanger

Source: deviantart.com

Exhibit B

:
Cute and appropriate for Hard Rock Cafe (they have hotels?). But I can’t figure out the pattern with the small vowels.

door hanger

Source: UpPrinting.com

Exhibit C

:
Two examples from the 2008 presidential election. Note the difference in shape.

door hangers 2008
Exhibit D: two generic political hangers. Most integrate the flag either indirectly (left, the wavy lines) or directly (right).

political door hangers

Source: PrintingForLess

The door hanger as designed

Alice is using red as her primary color, in part because of her association with the University of Georgia Bulldogs. So we wanted to use red here, too. She didn’t want the materials to be overly “flag-wavy” so I suggested the three stars. We thought it would be good to have the web site address at the very top, especially since it reinforces the message.

door hanger

Door hanger designed for Alice Howard

The door hanger as printed

We also decided the overtype had better contrast as dark blue. Unfortunately, the printer was unable to print in the area around and above the cut-out, so we had to drop the stars and move the web site address. Nevertheless, I’m still pleased with the result!

door hanger

Door hanger as printed

3 thoughts on “Tips for designing a campaign door hanger

  1. Permalink  ⋅ Reply

    Jenny Ross

    February 16, 2017 at 1:38am

    The examples are definitely inspiring! What I really liked was the information on size and cut-out types. Articles with these kind of details are hard to come across.

    • Kathy E. Gill

      February 21, 2017 at 11:08am

      Thanks, Jenny!

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