In an exchange captured by Buzzfeed, Mark Zuckerberg’s sister and former marketing director Randi Zuckerberg posted a candid family photo on Facebook about “the family’s reaction to the site’s new ‘Poke’ app.”
Vox Media’s Callie Schweitzer saw the photo in her Facebook newsfeed and tweeted it. Zuckerberg objected.
@randizuckerberg I’m just your subscriber and this was top of my newsfeed. Genuinely sorry but it came up in my feed and seemed public.
— Callie Schweitzer (@cschweitz) December 26, 2012
Subsequently, the two had an extended conversation on Twitter … Schweitzer deleted the tweet with the photo and Zuckerberg deleted all of her tweets in the conversation.
How did Schweitzer see the photo? She’s a friend of Zuckerberg’s sister (is the hypothesis). When Zuckerberg tagged her sister in the photo, her sister’s friends got to see it.
I bring this to your attention for a few reasons.
Second, I think Zuckerberg’s decision to delete the tweets was shortsighted and wrong, especially given the attention on the Facebook “Poke” app. What was that
Third, screen captures are your friend, whether or not you’re getting “poked.”