Brand Page Field Test To Start In About Two Weeks
Updated 8 July 2011, 3.00 am
It’s only slightly more than a week old, yet news organizations and major companies have jumped into the new sandbox that is Google+ despite the fact that the field trial is supposed to be for “people”:
Let me be clear – and I’m sorry if this wasn’t obvious – we are not currently supporting brands, organizations, and non-human entities in the Google+ field trial.
That action is coming to a screeching halt. Christian Oestlien, The Google+ Project Ads Lead, explains (emphasis added):
How users communicate with each other is different from how they communicate with brands, and we want to create an optimal experience for both. We have a great team of engineers actively building an amazing Google+ experience for businesses, and we will have something to show the world later this year.
The business experience we are creating should far exceed the consumer profile in terms of its usefulness to businesses. We just ask for your patience while we build it. In the meantime, we are discouraging businesses from using regular profiles to connect with Google+ users. Our policy team will actively work with profile owners to shut down non-user profiles. [...]
If you represent a “non-user entity” (e.g. business, organization, place, team, etc.) and would like to apply for consideration in our limited program (and be amongst the first to be alerted when the business product launches) you can sign up here:
http://goo.gl/zq95C
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