
Cellphone In London: Creative Commons Licensed Photo
Oxford mathematicians have developed a tool that allows British consumers to analyze their mobile phone bills and figure out the most affordable subscription plan.
Their analysis suggests that shifting to the right plan (one more atune to actual usage) would save British consumers £4.899 billion annually. That’s $8 billion. (If the comparison were one-to-one, that would be equivalent to a $40 billion in savings in the U.S. market.)
That money, of course, is going into the pockets of telecos and then on to …. who? Stockholders? Senior executives? Infrastructure improvements? Advertising?
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