Where’s The Background? Ogilvy Taiwan’s “Dream Rangers”

This is a fabulous 3-minute commercial (it feels like a movie trailer) for TC Bank, based, it says, on a true story. The videography and editing are so good that subtitles really aren’t needed. (They do add some context.)

If you had a video with 2M+ views, wouldn’t you provide a link to a page with background info? Who are these men? How did Ogilvy learn their story? I can’t find anything on Ogilvy’s website or through Google (most of the hits are embeds of the YouTube clip).

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Debunking Headlines: Japan Has Not Had A Nuclear Explosion Or Meltdown

On Friday March 11, 2001, Japan suffered the largest earthquake in its recorded history (9.0) followed within an hour by a raging tsunami. Several nuclear power facilities have suffered damages, but as of 23.30 pm PDT Sunday March 13 there has been no nuclear explosion and no nuclear meltdown.

I wrote an article that detailed what was known about each of the four facilities with reported problems. When I was researching it, I was reminded that facts seldom get in the way of headline writing. Or tweets. This storify collection — a work in progress — highlights hyperbole; some examples are from “normal” people (not news organizations or journos).

Read the story at Storify

iPad2 Faces

Friday afternoon, I went to Alderwood Mall to get a gander at the line for the iPad2. Here are some faces (all taken with permission). I was struck by how many people already had an iPad. (When I asked, I was told the old device was being shared with family members or friends.)

The folks who were first in line (a bunch of young guys) were from Vancouver BC and had been in line since before 5 am; Apple opened the doors at 5 pm. An Apple employee told me later Friday night (about 8 pm) that half of those in line had been turned away.

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