Sometime last month, the BBC circulated a Powerpoint presentation (Scribd document) to staff that cements links as an “essential” (emphasis per original document) element for BBC reporting.
Moreover, the BBC wants to “double outbound links from 10m to 20m a month by 2013.” Links are, according to this BBC document, a “well suit[ed] unique selling point for BBC News.”
The guidance document includes important tips for anyone who is writing online:
Sometime last night, I discovered that Robert Scoble had added me to a new group he’d formed on Facebook. “Cool,” I thought. And then I went to bed. I woke up to a choked inbox.
A friend’s link on Facebook took me to Jezebel.com; the October 5th entry featured images of Mariah Carey:
Censorship is prevalent in Saudi Arabia, and someone has collected photos illustrating all the ways Mariah Carey has been covered up.
The link in the lede — which is repeated at the bottom of the article — is to a page with an Arabic title; it was posted at ibrii.com, a Posterous-like site (“with ibrii you can snip everything you see from a webpage and share it instantly with your friends”). Based on this graph, you’d be excused if you thought the Arabic writer was the first to post the pictures; they were posted two days ago. Continue reading
USA Today features Chicago restaurant Wow Bao (@BaoMouth), “an upscale fast food place,” as an example of how food service is using Twitter to respond to digital word-of-mouth. Continue reading
