12:25 pm – update In Comments
I’m not a musician, but Talenthouse.com found my University webform and used it to send me an email asking me to audition for the Vienna Symphony Orchestra.This unsolicited “email” serves as a reminder about mass-mailing in an age of niche markets.
This could have been pitched to me as a real story, because of its use of internet technologies to solicit and rate contestants. But it wasn’t.
Of course, this tidbit of advice to PR folks — tailor your pitches to the journalist, don’t just send them out shotgun-style — is nothing new. What’s the first rule of communication? Know Your Audience!
When a pitch is broadcast widely like this, it is more likely to be treated like spam than like anything worthwhile.
But why does spam persist? Why is spam it so “successful”? Beyond the fact that it’s basically “free,” it’s because spammers don’t need a significant response rate due to volume. They buy mailing lists, scrape email addresses off the web, guess at addresses.
But this? This “release” was posted via a web form, not email. Heaven help us all if bots can now use web forms to send bulk “email.”
Subject: The Vienna Symphony Orchestra is searching for a soloist and a composer
I wanted to get in touch in regards to an opportunity to be soloist or a composer for the world renowned Vienna Symphony Orchestra at its yearly “Springtime in Vienna” concert, conducted by Fabio Luisi.
There are only a few musical ensembles that are as consistently and closely associated with the history and tradition of European classical music — the Vienna Symphony Orchestra being one of them. In the course of its over 100 year history, the musicians of this prominent orchestra of the capital city of music have been an integral part of a musical epoch.
Talenthouse and the Vienna Symphony Orchestra provide the opportunity for talented musicians to submit their audition solo or composition, to be considered. This is a truly exceptional opportunity for any aspiring classical music composer or musician.
The search will be conducted exclusively via Talenthouse to then be judged by the Talenthouse community as well as representatives of the Vienna Symphony Orchestra and presented to Fabio Luisi for final selection.
Audition to be a soloist for the world renowned Vienna Symphony Orchestra: http://talenthouse.me/319
Compose for the Vienna Symphony Orchestra: http://talenthouse.me/31A
Video of Fabio Luisi talking about this opportunity: http://talenthouse.me/31B
Talenthouse gives musicians and creatives a chance to showcase their abilities to a worldwide audience and participate in unique project opportunities with iconic organizations, artists and brands.
Talenthouse has launched in 2009 and already realized projects with Montblanc, adidas, Nokia, Bartle Bogle Hegarty, Asos, Rihanna, Boy George, Photek, Mayday Parade, Alexandra Burke and many others.
If you or your friends are interested in playing in front of thousands with the Vienna Symphony Orchestra and Fabio Luisi.
Please let me know if I can provide you with any further information or material.
This message originated from the UMail form:general web mail