I had not thought about the long-term viability of advertising until Tuesday night’s Net Economics class. I think in my lifetime ads will not disappear, but they will continue to change. Maybe we’ll have more sponsored content, like early radio (and PBS), instead of interruptive adverts. And there will be more “free” content like Doctor Horrible’s Sing-Along Blog (2009 Emmy, wikipedia).
Three tidbits that I’m keeping in my toolbox to help explain what’s happening today:
- The internet connected hard drives, social media technologies connect minds.
- Skill sets have a topple rate (half life is getting shorter) just like businesses.
- We no longer have to till the soil every day in order to survive. Today, most of us till information instead. That is our job, to make decisions about information.
Some interesting links since Tuesday:
- Guy Kawasaki held a “revenue bootcamp” in July. In this video of the first session, panelists (two high school students, two recent college graduates, youth culture expert) explore the question: Will Anyone Pay For Anything? Data from WeWorld on what teens would pay for: (1) things that are really fun, 34%, (2) expressing themselves and their passions, 22%, (3) getting more access and making themselves look good, 13%, and (4) exclusivity, 11%, (5) things that they could send to their friends, 8% .
- Chris Anderson also spoke at “revenue bookcamp” about Free: The Future of a Radical Price.
- Game publishers worry about the iPhone putting downward pressure on prices.
- Danny Sullivan dissects WSJ managing editor Robert Tomson’s indictment of Google. I’m being kind with both verbs. I’m also cheering Danny’s post.
- Life beyond print. Northwestern University surveyed 3800 journalists at 79 newspapers about the digital transformation of the newsroom.