A fall 2008 survey of 5,500 U.S. Internet users suggests that almost two-thirds (62%) watch “online video” each week, making online video more popular than time-shifted television (38%). However, almost half (47%) who watch online video choose “short-form” video, so it’s not fair for my brain to compare that consumption pattern with DVRs. Only 15 percent watch “long-form” video online; 14 percent watch both.
And it sounds like Starz is using a more encompassing definition of “online” than mine. Theirs appears to be everything that is not TV, which includes iPods, xBox, PS2 and Netflix streaming — as well as Current.tv and Hulu. So this universe is much larger than YouTube or GoogleVideo. Continue reading