The Pickens Plan — a proposal by Texas oil man T. Boone Pickens to reduce US dependence on foreign oil — hit a snag with a 15-second ad on natural gas as a transportation fuel:
Boone says: “Get this one. Iran is changing its cars to run on natural gas and we’re not doing a thing here…”
The problem? NBC wants us to PROVE that “we’re not doing a thing here.”
The Pickens team claims that the ad has been “cleared by every network” except NBC. In response, the social media team has published the ad online (via Brightcove, not YouTube). Here it is; you decide:
According to GreenCar.com, “While there are only about 130,000 NGVs in the U.S., there are nearly 4.5 million of these alternative fuel vehicles worldwide, mainly in Argentina, Brazil, Pakistan, Italy, and India.” There are 1,300 CNG and LNG refueling stations in the country (many of them not accessible by consumers) versus 175,000 gasoline stations.
According to GreenCarCongress, “natural gas costs about half of the price of gasoline and produces approximately one-third less emissions.”
Disclaimer: I know the social media team running this campaign.