Britannica Online is waiving (for one year) its $70 premium access fee through a program called Britannica Webshare (via TechCrunch).
This program is intended for people who publish with some regularity on the Internet, be they bloggers, webmasters, or writers. We reserve the right to deny participation to anyone who in our judgment doesn’t qualify.”
Britannica is hoping that by “giving away” the content to opinion leaders … they will drive traffic to their paid content (and then, what? entice people to subscribe?). It’s one pretty-big toe placed into the “open information” ecosystem. From the “welcome” email: Continue reading