Newsvine, NBC Launch TV News Talk-Back “Club”

This announcement from Newsvine, which was recently purchased by MSNBC:

If you see a segment on the NBC Nightly News you want to discuss, simply head to the new Newsvine-powered NBC Nightly News Discussion Club at nightly.newsvine.com and an inventory of every single video clip from the most recent broadcast will be waiting for you to replay, forward to friends, or start a discussion about. The launch of the Discussion Club coincides with the unveiling of a brand new NBC Nightly News site and embeddable video player…

One of the biggest problems mainstream media companies have with opening up material for public discussion is the incredible amount of dreck that comes through from what we like to call “drive-by commenters”… That’s why we have the Code of Honor. That’s why Newsvine has never sought to be an anarchistic free-for-all community, but rather a place where intelligent people gather to discuss intelligent things. Does this always produce respectful, insightful discourse? No. But the water level here is much higher than it is almost everywhere else on the web.

This is certainly not the first attempt to marry the idea of “conversation” envisioned by Web 2.0 technologists with “TV news” … but Newsvine is a unique environment. Here’s hoping they pull it off!

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