The Financial Times reports that Apple is negotiating with Hollywood to rent movies online; the company current sells movies for purchase and download. This would put Apple in competition (of sorts) with Netflix, which provides instant viewing of movies if you own a PC; Amazon, which also provides instant viewing of movies with its Unbox store if you own a PC or Tivo; and Microsoft xBox Live. Apparently Macs, Linux and RePlayTV folks need not apply.
The FT continues:
A film would cost $2.99 for a 30-day rental. Its digital rights-management software would allow films to be moved from a computer to at least one other device such as the video iPod or iPhone. The software would prevent movies being copied.
