At least four ads in the upcoming Super Bowl extravaganza are being produced not by ad agencies but through "user generated" contests. Advertisers are paying up to $2.6 million to run a 30-second commercial on Super Bowl XLI, being broadcast by CBS. Production costs can add another million. Compare that to the Dorito "Live the [...]
Archive for January, 2007
Once upon a time, I’d heard of TED — I’m certain of it. But it wasn’t until last week, when a COM300 student suggested I watch a clip featuring Ken Robinson, that I (re)discovered it. I’ve now sub’ed to TedTalks and am grateful for my fall 2006 video iPod splurge. I’ll be checking out 2008 [...]
Links and notes for webcast to Leadership Spartanburg (SC), 25 January 2007.
