At the Online News Association meeting earlier this month, I asked a panel on “community” about Second Life. I was greeted with blank stares by all but one of the panelists, Jennifer Sizemore, vice president and editor in chief of MSNBC.com. (Hurrah for the home team!)
Even though I knew it was coming, I missed the hoop-de-doo-dah surrounding Reuters‘ entry into the virtual space. [The BBC has a news ticker. cNet launched in September. ] Every day, up to a half-million dollars (US) in real money changes hands, although it has been converted to Linden dollars. So it’s a real phenomena … and it seems to have reached some sort of critical mass, if a mainstream media company has bought land.
