Online Demos Break Stereotype

Online demographics are changing — and lots (about a third of the audience) of 40-somethings are trotting around MySpace, YouTube and the like, according to the SF Chronicle. Among the surprises, based on September data from Nielsen NetRatings, is the percentage of under-35s listening to NPR podcasts… 54 percent, compared with 25 percent of its traditional audience. (tip)

MySpace “DRM” Announced

The Rupert Murdoch-owned social networking site has announced it will use technology from privately-held Gracenote to protect digital rights (copyright) by reviewing songs that members upload to the site. Acccording to the LA Times:

The technology compares [songs uploaded] with Gracenote’s database of
copyrighted material and can block uploads without proper rights. Terms
of the licensing agreement were not disclosed.

The penalty? Cancel the member acccount.

The music business is an example of market failure — it’s a highly concentrated oligopoly:

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