How might Web 2.0 technologies affect the design and function of entertainment websites? Ethan Kaplan says he has a “no SWF” icon (circle with slash) on the whiteboard in his office at Warner Brothers Records. He showcased the website for HeadAutomatica : its foundation is user-tagged content (it supports folksonomies for text and images) combined with “official” content (press releases, mentions in media). No Flash in sight. [Added: no Flash in sight on home page .... media are distributed via Flash, MP, QT.]