Blogging and Public Affairs

I’m on a panel Wednesday morning with Robert Scoble and Pam Miller: "Blogging: Its power and impact on public affairs and the media" is a panel discussion before an audience of public sector PIOs in Seattle.

blog genres
What to say, what to say? I could start with my comments from a PRSA workshop earlier this month. Or maybe with this image from EuroBlog 2006? (tip) Or this post by Steve Rubel – DoS hosts webchat with David Kline. Ummm …. let’s start by advising folks to watch EPIC2015 — because blogs are just one part of a larger social ecosystem that will change politics and media. And work.

 

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I’m a Dinosaur

I love reading. I love reading the paper. Heaven is starting the day with coffee and the morning paper. Or two! (Seattle + New York Times).

It’s not unlike wandering around a bookstore … or Nordstrom’s … where you finger the merchandise and impulse buy. A leisurely journey through the morning paper will provide food for the mind that even news.google is unlikely to dish up.

And of course, the "solution" to (horrors!) a drop in average profitability slightly below 20% is to CUT staff and CUT the size of the paper. Ergo, reduce the number of articles.

When did double-digit profits become the norm? When I used to teach summer sessions for high school students… introducing them to the merits of the "free enterprise system" … my memory is we were talking about single digits.

Molly Ivans talks about the biz this week. Hmmm. Employee-owned or NFP-owned media?

iPods Take Hold in Rural Georgia University

About 100 of the 300 faculty at Georgia College & State University in Milledgeville (founded in 1889; enrollment: 5,500 students) are using iPods for education or research — a remarkable adoption rate for any campus but particularly for a rural one. Even the President’s cabinet is using podcasts!

After [President Dorothy] Leland and Jim Wolfgang, the school’s chief information officer,
began seeing iPods around campus in 2002, they decided to explore
educational applications for the devices. They started by farming out
50 donated iPods to faculty who offered the best proposals…

Hank Edmondson, a government professor known around campus as "The
Podfather," was among the first to use iPods to supplement his course
lectures. Edmondson makes lectures, language study programs, indigenous
music and thumbnail art sketches available for download to the iPods of
students in a three-week study abroad program he leads.

During a recent visit to the Prado in Madrid, he recorded a
20-minute lecture on the museum’s artwork. Downloading that in advance
will let students spend their visit to the museum exploring, not
listening to Edmondson talk…

This school year, the school started iVillage, a virtual community
that encouraged incoming students to start communicating before the
start of classes. The first dozen freshmen recruited for the effort
were asked to think up innovative uses for the iPods.

The team is creating an iPod-based freshmen survival guide that
includes advice on classes, dorms and nightlife in this sleepy
community 100 miles south of Atlanta.

Makes this girl’s heart proud!

Notes from the Corporate Panel

The four corporate reps provided very diverse examples of how major organizations are integrating new media into their corporate communication strategies.

Nancy Blanton, Port of Seattle, explained some of the process behind the Port’s new website design (yeah! personas!). The focus shifted from the organization to its audiences. One result is a real-time flight info page. [I checked my 1.36 pm flight -- at 9.23. Basic info (gate, departure time, flight number). Nothing yet (too early!) on status.]

The Port is also planning to use RSS syndication to allow interested people (journalists, agency people, citizens, etc) stay up to date on the light rail project, which will connect SeaTac with Seattle.

Nancy also talked about two technologies that most communicators probably aren’t talking about: RFID technology and VoIP. RFID is a technology may be used to enhance/support security; last week they demo’ed the technology for Sen. Murray (D-WA) and Sen. Collins (R-ME), who have introduced the Greenlane Maritime Cargo Security Act (S 2008).

 

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Challenging PR Folks

Giovanni Rodriguez, Eastwick Communications, emphasizes social computing in his keynote remarks at the Puget Sound PRSA seminar on Integrating Web Communications in PR Campaigns. PR is not dead, but is going through a metamorphosis. “Many of us are helping our clients (for the first time) to relate to the public.” The tools for this interaction (wiki, blogs) are easy to use. But what are the rules?

Giovanni impled that Wal-Mart’s use (some say co-option) of the blogosphere conflicted with social rules of the digital world. One key point: the digital world is “more open, inclusive and efficient” because of the nature of zeros-and-ones. “Ignore this at our peril.”

Ten short rules:

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