Adobe Buys Macromedia

Posted on 18 April 2005 by Kathy E. Gill

And the consolidation continues. Some of us remember the Aldus days …. when Adobe meant "type." Today,
Adobe announced it is buying Macromedia (which had already consumed Allaire, the originators of Homesite and Cold Fusion). The all-stock transaction is valued at approximately $3.4 billion.

Those of us who use the products regularly must be thinking, "which interface is going to win?" I use Photoshop with Dreamweaver, because my "ties" to Adobe (and its interface) go back to the late 80s and Pagemaker. I joined the Macromedia world only (and primarily on my PC, BBEdit rules on the Mac) because they bought Allaire. I’ve never been able to figure out (and then remember) the interface for Fireworks.

What happens when there is no "competition" to speak of in an application space? Just look at Office for one possible scenario. :-/

I suppose there is always the (remote) possibility that DOJ will rule against the proposal on anti-trust measures. But I won’t hold my breath.

For the Blogger Project

Posted on 13 April 2005 by Kathy Gill

"Directory" of bloggers on Bainbridge Island
http://blogsofbainbridge.typepad.com/voiceofbainbridge/2005/02/bainbridge_blog.html

From “citizen journalism” to “citizen marketing”?

Posted on 11 April 2005 by Kathy E. Gill

From Steve Rubel :
Joseph Jaffe produced a spot which he says should be the next Nike commercial after Tiger Woods hit an
incredible shot which led to his winning the Masters on Sunday. For the fourth time! What’s the story? That technology exists to make it easy for "lay folks" to create a commercial? MoveOn showed us that in the 2004 election cycle. To demonstrate the power of viral marketing and networks? Maybe. To observe, as Jafee does in a follow-up comment, that Madison Avenue needs to wake up and figure out that traditional advertising (and marketing) needs to develop new models. His suggestion of this turning into a $0.99 cellphone download is inspired.