Steve Rubel and I had coffee while I was in NY last week, and we talked about the importance of blogs for corporate communications. This week he’s exploring the idea that micropublishing might be attractive to journalists who are tired of media consolidation. Given that many of the top blogs — as measured by Technorati et al — are being written by journalists, this isn’t a crazy idea.
Monthly Archives: May 2004
Newspaper serves political blogs
In a twist on the “equal time” rule, the Herald-Sun in Durham, NC is offering candidates in local and state elections (six counties) a free blog on the newspaper website. I’m not sure which is more amazing — the offer itself or the fact that only four candidates have taken the paper up on the offer of a “free website” (at this writing). Four others have activated their blogs (ie, their names are linked to a blog page) but they aren’t blogging.
Thanks to Jeff Jarvis via Poynter
Microsoft settles with Opera
According to cNet, Microsoft has paid Opera $12.75 million in damages rather than face a law suit.
The complaint stems from 2003 versions of MSN, when the company deliberately created stylesheets that caused the site to render improperly in Opera. However, then, as well as today, MSN fails the W3C validator.
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Gates plugs blogs
The BBC reports that Bill Gates endorsed blogs and RSS at the Microsoft CEO Summit in Redmond last week. He cited the ease of communication as a reason business should use the tool. Microsoft does not currently make blogging software. Thanks, Dan Gillmor.
Net Buzz
How to create buzz in a networked world? Fast Company spotlights BzzAgent, which implements eRoots campaigns for a variety of products.
They’ve buzzed products as diverse as Estee Lauder facial masks, Lee jeans, Rock Bottom Restaurants, and a book by Fast Company columnist Seth Godin.
However, no cash changes hands although network members do get to keep the new products that they promote.
